Check the latest insights on the average Instagram engagement rate per post across industries benchmarks. Note : Ready to get started? Sign up for a trial of ContentCal for free. Rival IQ has surveyed more than 1,800 of the most engaging brands and companies to analyze the engagement rates, posting frequency, post types, and hashtags for the top three social channels for brands: Facebook, Instagram, and Twitter. The engagement rate is calculated based on all these interactions divided by total follower count. Engagement total per post calculations are weighted by the number of posts. In the survey conducted by Rival IQ, the Higher Education sector had a higher than average rate of 3.5% while Retail was lowest with 0.67% engagement per post. To calculate which social posts should end up in your Rival IQ Alert emails, we first ask the question: which posts perform way above average on the basis of engagement rate? Engagement is defined as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares and reactions. How to improve your social media engagement rate on Instagram To view Instagram insights, you’ll need a business account. Posting frequency on the platform declined by about 5%. We gathered data using Rival IQ’s cross-channel ranking capability, as well as channel-specific rankings for Facebook, Twitter, and Instagram. Instagram posts vS. engagement rate 2020 Vs. 2019 Remember, engagement rate is another way of saying engagement relative to the size of a company's following/likes/+1s. Rate Avg. Eng. • Instagram is still the engagement driver, and essie’s per-post engagement rate of 1% is 2nd best in the landscape.UGC is responsible for essie’s top posts on Instagram. Social Media Competitive Analysis • This social media competitive analysis covers the four month period from Sep 17 - Dec 17, and it compares essie’s social media to 7 other brands including Tarte and Urban Decay. Engagement rate is Eng. Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Instagram, Facebook. Engagement Total and Engagement Rate Engagement is the term we use to indicate actions that social media users take in response to posts from a social media handle. Rival IQ defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, replies, and reactions. We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. For Private Data If your team has credentials to manage a Facebook, Instagram, Twitter, or LinkedIn page, you can measure additional engagement metrics in your private data dashboards (found under Social Analytics -> Private data ) or custom dashboards. # 1.24% 1.11k 1.24% 1.11k! " We used Rival IQ to dig deep into engagement rates, posting frequency, post types, and hashtags. In addition to the At-a-Glance panel, the engagement rate (by follower) and engagement total per post metrics throughout the Social Posts dashboard are calculated in a similar manner. Engagement Total in Rival IQ is the the total number of "engagement actions" across all tracked social channels. Rival IQ reports that the average Instagram engagement rate across industries in 2020 was 1.22%, down from 1.6% in 2019. In the survey conducted by Rival IQ, the Higher Education sector had a higher than average rate of 3.5% while Retail was lowest with 0.67% engagement per post. 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